New Victory Theater
The New Victory Theater is New York’s first and only nonprofit performing arts venue offering year-round programming for young audiences. Pentagram has designed a new brand identity and environmental graphics for the theater on West 42nd Street.
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Design Etiquette designed a series of graphics with their different brand colors and phrases to motivate their team and create a wayfinding system for their office. They wanted the designs to be clean and simple to match the brand’s identity.
João Benjamin Zaffari
JBZ, or João Benjamin Zaffari, was developed by the Belmondo group in Porto Alegre, Brasil. The wayfinding concept was based on its clean and sober architecture that favors raw materials.
161 Collins Street
The historic T&G building at the prestigious ‘Paris end’ of Collins Street in Melbourne’s CBD is considered one of the city’s most beautiful and occupies a significant corner address.