Signage System for Joao Benjamin Zaffari by Studio MDA

João Benjamin Zaffari

JBZ, or João Benjamin Zaffari, was developed by the Belmondo group in Porto Alegre, Brasil. The wayfinding concept was based on its clean and sober architecture that favors raw materials.

The limited selection of materials chosen for our design merge with the wall materials such that there is a complete integration of visual language. The pictographic system was designed specifically to harmonize with all the elements. Particular attention was given to the parking levels in order to welcome visitors arriving there.

Design: STUDIOMDA

Client: Belmondo Empreendimentos Participações

Location: Porto Alegre/RS/Brazil

Architecture: Monserrat Arquitetos

Photography: André Bastian

Signage System for Joao Benjamin Zaffari by Studio MDA
Signage System for Joao Benjamin Zaffari by Studio MDA
Joao Benjamin Zaffari by Studio MDA
Joao Benjamin Zaffari by Studio MDA
Joao Benjamin Zaffari by Studio MDA
Signage System for Joao Benjamin Zaffari by Studio MDA
Signage System for Joao Benjamin Zaffari by Studio MDA
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