JBZ, or João Benjamin Zaffari, was developed by the Belmondo group in Porto Alegre, Brasil. The wayfinding concept was based on its clean and sober architecture that favors raw materials.
The limited selection of materials chosen for our design merge with the wall materials such that there is a complete integration of visual language. The pictographic system was designed specifically to harmonize with all the elements. Particular attention was given to the parking levels in order to welcome visitors arriving there.
Design: STUDIOMDA
Client: Belmondo Empreendimentos Participações
Location: Porto Alegre/RS/Brazil
Architecture: Monserrat Arquitetos
Photography: André Bastian
