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João Benjamin Zaffari

  • April 22, 2021
  • Mariana
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JBZ, or João Benjamin Zaffari, was developed by the Belmondo group in Porto Alegre, Brasil. The wayfinding concept was based on its clean and sober architecture that favors raw materials.

The limited selection of materials chosen for our design merge with the wall materials such that there is a complete integration of visual language. The pictographic system was designed specifically to harmonize with all the elements. Particular attention was given to the parking levels in order to welcome visitors arriving there.

Design: STUDIOMDA

Client: Belmondo Empreendimentos Participações

Location: Porto Alegre/RS/Brazil

Architecture: Monserrat Arquitetos

Photography: André Bastian

Signage System for Joao Benjamin Zaffari by Studio MDA
Signage System for Joao Benjamin Zaffari by Studio MDA
Joao Benjamin Zaffari by Studio MDA
Joao Benjamin Zaffari by Studio MDA
Joao Benjamin Zaffari by Studio MDA
Signage System for Joao Benjamin Zaffari by Studio MDA
Signage System for Joao Benjamin Zaffari by Studio MDA

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  • brazil
  • city signage
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  • joao benjamin zaffari
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Mariana

Mariana Pacheco is a visual designer, founder of Design Etiquette. She specializes in branding and web design. She's a fan of Environmental Graphics.

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Environmental Graphic Design is a multidisciplinary field that combines many design areas including architectural, interior, graphic, and industrial design. Together these disciplines enhance the user experience by representing visual concepts in the built environment. EGD can take the form of wayfinding and signage systems, installations, super graphics, and visualization of brand identity and communication on a physical space.

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At Enviromeant we are always looking for interesting projects that combine architecture, interior and graphic design. If you want your work to be featured, send us an mail to submit@enviromeant.com with the images (Minimum 2500px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
A blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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