The Children’s Place

The Children’s Place is a specialized trauma treatment agency for young children, working to restore childhood and help children and families heal from life’s deepest hurts.

The non-profit rebranded in 2018 and HOK brought this brand to life in their newly renovated space. Graphics, iconography and branding create a hopeful, welcoming, and inclusive identity with playful colors and warm language.

Some of the unique design considerations:

  • Renovation of a school (Benjamin Banneker Charter Academy) and former church building
  • Custom sensory elements for child interaction and play
  • Consideration of the visitor experience for every user, including specialized clinic patients, families, staff and volunteers
  • Bright brand colors and cheerful graphics create fun and meaningful environments for young children
  • An oversized teddy bear greets children at bus drop off as a symbol of love and hope
  • Large outdoor playground accessible through classrooms

photo by Michael Robinson Photography