Frank is an Austin, Texas mecca for bacon-lovers, beer-guzzlers and encased meat enthusiasts.
The design studio Helm Workshop worked collaboratively with the team of owners to build a “third place” accessible to a diverse range of patrons, from tattooed hipsters to senators, local celebs and blue-collar workers hungry for a dog. Sausage is not a modest food, and the brand collateral reflects its pride and majesty. Their goal was not just to create a celebration of food, but to also build a culture and community.
This project is a great example of integrated branding: It’s a terrific job from exteriors to interiors, to printed material.
Text and photos copyright of Helm Workshop
