Enviromeant
  • Wayfinding
  • Restaurants
  • Workplace
  • Signage
  • Exteriors
  • Interiors
0 Followers
2K Followers
298 Followers
Enviromeant
Enviromeant Enviromeant
  • Wayfinding
  • Restaurants
  • Workplace
  • Signage
  • Exteriors
  • Interiors
  • Interiors
  • Signage
  • Wayfinding

Yotel branding and signage

  • June 11, 2013
  • ENVIROMEANT
Total
115
Shares
0
0
115

GBH have been working with the Yotel capsule hotel brand for the last 12 months, helping redefine its proposition, identity and environmental graphics ready for its expansion outside of Europe.

Yotel was originally the brain child of Simon Woodruff, founder of Yo-Sushi and was positioned as part of the ‘Yo’ brand. As such, it’s original identity reflected the futuristic, japanese influence of the sushi restaurants, but featured a cube icon to represent the compactness of the hotel rooms.Initially the hotels were located only at airports and offered a mix of innovation and utility wrapped in a futuristic style.

From the start we saw the opportunity to build on the original values and personality. It was time for the capsule story to evolve to accommodate the upgrade in the offer without losing the core concept of innovative use of space with a futuristic, japanese aesthetic. The first step was to rationalize the existing identity and create a full set of guides for use by marketing teams as well as hotel staff. The cube was removed from the logo to move focus away from ‘capsules’ but importantly the phrase ‘smartspace’ was introduced into the Yotel vocabulary as a way of communicating the innovative functions and features that each room comes with, such as space saving fold-away beds and clever storage areas.

Once inside the lobby though, it’s the Yobot, a fully working robot which takes, handles and stores luggage, that steals the show. With such a large space to be filled, there was a wonderful opportunity for drama and the yobot makes no mistake in communicating the modernity, innovation and style of the brand. Inside the hotel itself we identified the areas and touch points of the environment that we felt could best communicate the brand personality and allow us to treat mandatory information in a fresh way.

Design work included signage (over 1200 in all), in-room items, staff uniforms and communal area graphics. Many services which are normally staffed in a hotel are self-service at Yotel; automated check-in/out, a galley kitchen and ‘take-out’ restaurant and provided perfect opportunities to marry a futuristic form with operational functionality. The cube icon from the original logo was re-instated within 3D signage (a subtle reminder of the room aesthetic) while graphics were kept to a minimum and echo the clean, futuristic lines and modern materials of the interiors. Meanwhile this influence even extended to language, with the naming of the 24-hour concierge desk as ‘Mission Control’ and the rooms as ‘Cabins’.

Text and photography copyright of GBH

Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com


Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com
Yotel Branding & Signage. Designed by GBH. @enviromeant.com


Related

Total
115
Shares
Share 0
Tweet 0
Pin it 115
Related Topics
  • branding
  • design
  • egd
  • environment
  • environmental
  • environmental design
  • environmental graphics
  • future
  • futuristic
  • gbh
  • graphics
  • hotel
  • minimal
  • new york
  • purple
  • signage
  • Simon Woodruff
  • sushi
  • usa
  • wayfinding
  • woodruff
  • yo
  • Yo-sushi
  • yotel
ENVIROMEANT

Enviromeant is a blog about Environmental Graphic Design, Signage & Wayfinding Systems.

Previous Article
  • Interiors
  • Restaurants

PATS The Philly Way

  • May 20, 2013
  • ENVIROMEANT
View Post
Next Article
  • Interiors
  • Workplace

Australian HQ, 3M

  • August 30, 2013
  • ENVIROMEANT
View Post
You May Also Like
View Post
  • Featured
  • Murals
  • Placemaking
  • Signage
  • Workplace

Technology Headquarters

  • ENVIROMEANT
  • September 6, 2022
View Post
  • Exteriors
  • Featured
  • Signage
  • Wayfinding

Harbor Way

  • ENVIROMEANT
  • September 2, 2022
View Post
  • Education
  • Exhibitions
  • Featured
  • Interiors
  • Museums
  • Signage

New Victory Theater

  • ENVIROMEANT
  • June 3, 2022
View Post
  • Education
  • Featured
  • Interiors
  • Placemaking
  • Signage

The Children’s Place

  • ENVIROMEANT
  • October 26, 2021
View Post
  • Education
  • Interiors
  • Signage
  • Wayfinding

Forest Gateway Chuo

  • ENVIROMEANT
  • July 21, 2021
Bikestation Multipurpose Bicycle Parking by Ilustre Ideia Design
View Post
  • Featured
  • Interiors
  • Placemaking
  • Uncategorized
  • Wayfinding

Bikestation

  • ENVIROMEANT
  • June 16, 2021
Fundes Environmental Graphic Design
View Post
  • Featured
  • Interiors
  • Placemaking
  • Workplace

Fundes

  • ENVIROMEANT
  • May 14, 2021
Signage System for Joao Benjamin Zaffari by Studio MDA
View Post
  • Exteriors
  • Featured
  • Interiors
  • Signage
  • Wayfinding

João Benjamin Zaffari

  • ENVIROMEANT
  • April 22, 2021

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Wayfinding
Workplace
Restaurants
    • Featured
    • Murals
    • Placemaking
    • Signage
    • Workplace

    Technology Headquarters

      • Featured
      • Murals
      • Placemaking
      • Signage
      • Workplace
    View Post
    • Exteriors
    • Featured
    • Signage
    • Wayfinding

    Harbor Way

      • Exteriors
      • Featured
      • Signage
      • Wayfinding
    View Post
    • Exhibitions
    • Featured
    • Murals
    • Placemaking

    Women’s Euros

      • Exhibitions
      • Featured
      • Murals
      • Placemaking
    View Post
Follow Us
0
2K
298
Trending Posts
  • 1
    • Featured
    • Murals
    • Placemaking
    • Signage
    • Workplace
    Technology Headquarters
  • 2
    • Exteriors
    • Featured
    • Signage
    • Wayfinding
    Harbor Way
  • 3
    • Exhibitions
    • Featured
    • Murals
    • Placemaking
    Women’s Euros
  • 4
    • Education
    • Exhibitions
    • Featured
    • Interiors
    • Museums
    • Signage
    New Victory Theater
  • 5
    • Education
    • Featured
    • Interiors
    • Placemaking
    • Signage
    The Children’s Place
Categories
  • Education (17)
  • Exhibitions (13)
  • Exteriors (25)
  • Featured (28)
  • Interiors (84)
  • Murals (8)
  • Museums (8)
  • Placemaking (12)
  • Restaurants (31)
  • Signage (45)
  • Stores (8)
  • Uncategorized (7)
  • Wayfinding (50)
  • Workplace (28)

Subscribe

Subscribe now to our newsletter

Environmental Graphic Design is a multidisciplinary field that combines many design areas including architectural, interior, graphic, and industrial design. Together these disciplines enhance the user experience by representing visual concepts in the built environment. EGD can take the form of wayfinding and signage systems, installations, super graphics, and visualization of brand identity and communication on a physical space.

  • Wayfinding
  • Restaurants
  • Workplace
  • Signage
  • Exteriors
  • Interiors

At Enviromeant we are always looking for interesting projects that combine architecture, interior and graphic design. If you want your work to be featured, send us an mail to submit@enviromeant.com with the images (Minimum 2500px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
A blog about Environmental Graphic Design, Signage & Wayfinding Systems.

Input your search keywords and press Enter.