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Wienerwald Munich

  • September 16, 2011
  • ENVIROMEANT
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The first Wienerwald restaurant was opened in Munich in 1955. The fast-food chain expanded over the following decades until it was operating branches in 18 countries.

The new corporate architecture for Wienerwald underscores the realignment of the brand, while translating the chain’s traditional strengths of high quality, comfort and German cuisine into a contemporary design idiom. Materials and colours reflect the principles of freshness and naturalness, which find their expression in materials such as wood, leather and textiles, as well as in the dominant green tones that complement the fresh white. Gold is used as an accent colour, conjuring up associations of quality and the crisp, gold-coloured skin of the main product, the Wienerwald grilled chicken.

Materials and colours reflect the principles of freshness and naturalness. They find their expression in materials such as wood, leather and textiles, as well as in the dominant green tones that complement the fresh white.

Traditional elements of the brand have been incorporated and translated into modern spatial elements with an exciting twist.

Team: Gunter Fleitz, Peter Ippolito. Guglielmo Vuolo, Daniel Unger, You Seok Na, Yuan Peng.
Photographers: Zooey Braun, Ippolito Fleitz Group
Text and photos copyright of Ippolito Fleitz Group

Wienerwald Munich. Designed by Ippolito Fleitz Group / @enviromeant.com
Wienerwald Munich. Designed by Ippolito Fleitz Group / @enviromeant.com
Wienerwald Munich. Designed by Ippolito Fleitz Group / @enviromeant.com
Wienerwald Munich. Designed by Ippolito Fleitz Group / @enviromeant.com
Wienerwald Munich. Designed by Ippolito Fleitz Group / @enviromeant.com
Wienerwald Munich. Designed by Ippolito Fleitz Group / @enviromeant.com
Wienerwald Munich. Designed by Ippolito Fleitz Group / @enviromeant.com

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Related Topics
  • Daniel Unger
  • green
  • Gunter Fleitz
  • IF Group
  • Interior Design
  • Ippolito Fleitz Group
  • Munich
  • Peter Ippolito. Guglielmo Vuolo
  • restaurant
  • textures
  • trees
  • wienerwald
  • wood
  • You Seok Na
  • Yuan Peng
  • Zooey Braun
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Enviromeant is a blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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Environmental Graphic Design is a multidisciplinary field that combines many design areas including architectural, interior, graphic, and industrial design. Together these disciplines enhance the user experience by representing visual concepts in the built environment. EGD can take the form of wayfinding and signage systems, installations, super graphics, and visualization of brand identity and communication on a physical space.

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At Enviromeant we are always looking for interesting projects that combine architecture, interior and graphic design. If you want your work to be featured, send us an mail to submit@enviromeant.com with the images (Minimum 2500px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
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