The first Wienerwald restaurant was opened in Munich in 1955. The fast-food chain expanded over the following decades until it was operating branches in 18 countries.
The new corporate architecture for Wienerwald underscores the realignment of the brand, while translating the chain’s traditional strengths of high quality, comfort and German cuisine into a contemporary design idiom. Materials and colours reflect the principles of freshness and naturalness, which find their expression in materials such as wood, leather and textiles, as well as in the dominant green tones that complement the fresh white. Gold is used as an accent colour, conjuring up associations of quality and the crisp, gold-coloured skin of the main product, the Wienerwald grilled chicken.
Materials and colours reflect the principles of freshness and naturalness. They find their expression in materials such as wood, leather and textiles, as well as in the dominant green tones that complement the fresh white.
Traditional elements of the brand have been incorporated and translated into modern spatial elements with an exciting twist.
Team: Gunter Fleitz, Peter Ippolito. Guglielmo Vuolo, Daniel Unger, You Seok Na, Yuan Peng.Photographers: Zooey Braun, Ippolito Fleitz Group
Text and photos copyright of Ippolito Fleitz Group
