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The Mall Walthamstow

  • November 24, 2017
  • ENVIROMEANT
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When The Mall Walthamstow started construction work on refurbishments to the front of their building, they saw an opportunity to have a bit of fun and splash some colour around the immediate area.

They commissioned Simon Inc Ltd to create messaging and a graphic treatment to the construction hoardings which would not only send the message that they were still open for business, but would also create a sense of energy and optimism about the changes they were undertaking for the shopping centre and the local area.
Walthamstow is an area which is well known for its creative communities, and particularly its street artists. So we drew inspiration from various street art styles to create a vibrant, dynamic and undeniably colourful and positive graphic treatment to apply to the construction hoardings.

We focused on keeping it fun, but also making sure that we communicated the core message: that the Mall is making changes for the better, and in the meantime its’ existing stores were carrying on business as usual.
We also drew attention to the fact that the main entrance had moved…but just 25 yards or so from where it had been.

The full range of applications extended to internal and external hoardings and temporary billboard structures.

Client: Capital&Regional
Creative Director: Simon Cohen

Copyright of Simon Inc Ltd.

Construction panels for The Mall Walthamstow. Designed by Simon Inc Ltd @enviromeant
Construction panels for The Mall Walthamstow. Designed by Simon Inc Ltd @enviromeant
Construction panels for The Mall Walthamstow. Designed by Simon Inc Ltd @enviromeant
Construction panels for The Mall Walthamstow. Designed by Simon Inc Ltd @enviromeant
Construction panels for The Mall Walthamstow. Designed by Simon Inc Ltd @enviromeant

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Related Topics
  • Capital&Regional
  • construction hoardings
  • Simon Cohen
  • Simon Inc Ltd
  • walthamstow
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Enviromeant is a blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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Environmental Graphic Design is a multidisciplinary field that combines many design areas including architectural, interior, graphic, and industrial design. Together these disciplines enhance the user experience by representing visual concepts in the built environment. EGD can take the form of wayfinding and signage systems, installations, super graphics, and visualization of brand identity and communication on a physical space.

  • Wayfinding
  • Restaurants
  • Workplace
  • Signage
  • Exteriors
  • Interiors

At Enviromeant we are always looking for interesting projects that combine architecture, interior and graphic design. If you want your work to be featured, send us an mail to submit@enviromeant.com with the images (Minimum 2500px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
A blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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