Transwestern Development Company wanted to ensure their latest project would be a dynamic, meaningful addition to Hyattsville, MD, a historic town outside of D.C. known for its artistic community. From choosing the name to designing the signage, Ashton Design helped their team build an unexpected, eye-catching brand that championed its residents while embracing the individuality of its hometown.
The Six’s target audience was creative young professionals who enjoyed city proximity but also sought to be part of an engaging community. The brand identity reflects this: the center aperture of the logo’s abstracted “6” can also serve as a window into life in Hyattsville, while the color palette takes its cues from a painter’s mixed palette.
Exterior signage was designed to make the most of the building’s verticality, which also optimized sight lines from the nearby highway. The tall blade sign feels like a natural extension of the building.
Inside, a large map graphic reinforces The Six’s Hyattsville location and anchors the entrance in the brand’s ethos of being a community-focused space.
Interior signage leans into materiality as a nod to The Six’s artistic roots. The mix of natural tones and textures adds another layer of earthy richness to the rest of the decor.
Photography & Copyright by Ashton Design