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Brand environment for Talentica
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Talentica

  • August 21, 2016
  • ENVIROMEANT
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The ethos of Talentica is built on putting their heart into a product, enabling collaboration and taking shots, missing most and acing a few. Inspired by the buzzing culture of start-ups, it is the kind of place that is comfortable in its skin and doesn’t care a lot about getting it right or wrong, as long as it is getting there.

To match its mercurial spirit, Leaf Design wanted to create a space inspired by its own unique culture, based on the values of the company and its founders.

Thus, a creative and stimulating environment was born – a space that invited people to approach problems innovatively. Buoyed by the free flowing ideas in a modern workplace, Talentica emerged as a start-up culture that encouraged cross-pollination of ideas, pushing boundaries and freewheeling of ideas.

Ideation:
Leaf’s team threw around ideas to create an environment that gave people a culture to play and a chance to express their ideas and perspective. Environmental communication ideas were built to bring in aspects of the start-up culture in the mix.

Welcome Wall:
Creativity, positivity and colors make up the entrance wall installation. It makes a great impression on guests and clients as they enter Talentica’s terrain. For employees, it sets the tone for a positive day, every day.

Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant
Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant

Meeting Room:
What’s an ideal meeting ground? A comfortable and free space that inspires people to roll with ideas. No Judgements. No inhibitions. No over-thinking. Just spontaneity! The meeting rooms at Talentica are crafted like a freewheeling space – just like a garage, a basement or a backyard garden: open to experimentation and simply toying around. They’re personal and intimate zones for innovative thinking and experimentation.

Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant
Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant
Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant

The design team used innovative and rough materials like peg boards, metal sheets, wood, and rough texture canvas to achieve the ‘worn-out-garage-look’ right. To further enhance the mindset of raw and fresh ideas, the walls were made out of rough concrete and white brick texture.

Environmental Graphis for Talentica / Designed by Leaf Design @enviromeant
Environmental Graphis for Talentica / Designed by Leaf Design @enviromeant

Individual Theme:
Each meeting room echoes the daring beliefs of a start-up, translated through colour, patterns, and unique names. Patterns on the glass door were derived from UniCode symbols used in computer languages and arranged in different patterns.

Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant
Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant


Conference Rooms:
For conference rooms, they wanted to create a clean and unobtrusive space that allows for minds to think on a blank canvas and allows heavy discussions to be light. They splashed it with simple words that had a slight philosophical twist and inspiring meaning.

Keeping it minimalistic, the team arranged keyboard keys in a crossword format over a metallic tray. This was coupled with graphics to express the abstract sense.

Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant
Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant
Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant
Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant
Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant

Cafeteria:
To unwind, the café recreated an informal relaxed zone – a place to fuel awesome thoughts with great food and a greater ambience, the perfect recipe for whipping up a good time. Inspired by a modern-day American café, they maximised the double storey elevation by creating a highway-type look that allowed conversations to be born, grow bigger and better.
Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant
Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant
Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant

Talentica United Club:
Telentica’s recreational area creates a zone inspired by sports bars, by printing different graphics on planks of wood that are hanged on a brick wall. This space was designed to encourage employees to take part in extra curricular activities outside work. The Club has its own logo that it’s used by employees in any sport activity they take part in.

Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant
Environmental Graphics for Talentica / Designed by Leaf Design @enviromeant
Photography copyright of Leaf Design


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Enviromeant is a blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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Environmental Graphic Design is a multidisciplinary field that combines many design areas including architectural, interior, graphic, and industrial design. Together these disciplines enhance the user experience by representing visual concepts in the built environment. EGD can take the form of wayfinding and signage systems, installations, super graphics, and visualization of brand identity and communication on a physical space.

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At Enviromeant we are always looking for interesting projects that combine architecture, interior and graphic design. If you want your work to be featured, send us an mail to submit@enviromeant.com with the images (Minimum 2500px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
A blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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