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Environmental graphics for Planned Parenhood
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Planned Parenthood

  • August 29, 2017
  • Mariana
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Pentagram designed these supergraphics for Planned Parenthood, highlighting the history of America’s most trusted provider of reproductive healthcare.

For over 100 years, Planned Parenthood has fought for reproductive health and rights, championing the idea that women should have the information and care they need to live strong, healthy lives and to manage their own fertility. Pentagram has designed a large-scale installation that spotlights the dynamic history of this remarkable organization. The mural remixes graphics from a century of ephemera created by Planned Parenthood, capturing its dedication to care, education and activism.

The mural is installed at Planned Parenthood’s new national headquarters in Lower Manhattan, and was designed by Paula Scher and her team. The designers worked closely with leadership at Planned Parenthood to develop the installation. The main mural ascends through a three-story staircase at the center of the headquarters. The designers collaborated with the project architect, Juan Matiz of Matiz Architecture and Design, to integrate the graphics in a high-profile location in the offices.

The mural is a colorful collage composed of ephemera from a century of various initiatives—a mix of newspaper ads, instructional posters from clinics, protest posters, pins, photos of protests, and other historical material from the Planned Parenthood archive. The installation acknowledges the important role that activism and posters, placards, symbols and other graphics have played in garnering support. Many of the designs were originally created by grassroots activists, and the mural is a tribute to their impact in the movement for reproductive rights.

To create the mural, the designers researched historic images, selecting approximately 30 for the final display. The original images were of varying age and quality, so the team digitized the pieces to assemble the collage. The mural is fabricated of vinyl wall-covering, built in layers for a dimensional effect, with acrylic forms cut out and mounted over the surface.

The archival images have been reinterpreted using Planned Parenthood’s own color palette, with the addition of a bright yellow, to help tie the environmental graphics into the organization’s existing brand identity. The graphics are incorporated throughout the headquarters: In addition to the central installation, which is about 30 feet high and rises over three stories, smaller murals have been placed on walls throughout large conference rooms and other meeting spaces.

The mural has been welcomed as a colorful focal point and call to activism in the national headquarters. When leaders of Planned Parenthood’s affiliates saw the installation, they started requesting similar designs for their own health centers, and the designers are currently developing a system of supergraphics that can be adapted for various locations.

Photography and text are copyright of Pentagram

Supergraphics for Planned Parenthood. Designed by Pentagram. @enviromeant.com
Supergraphics for Planned Parenthood. Designed by Pentagram. @enviromeant.com
Supergraphics for Planned Parenthood. Designed by Pentagram. @enviromeant.com
Supergraphics for Planned Parenthood. Designed by Pentagram. @enviromeant.com
Supergraphics for Planned Parenthood. Designed by Pentagram. @enviromeant.com

Supergraphics for Planned Parenthood. Designed by Pentagram. @enviromeant.com
Supergraphics for Planned Parenthood. Designed by Pentagram. @enviromeant.com
Supergraphics for Planned Parenthood. Designed by Pentagram. @enviromeant.com
Supergraphics for Planned Parenthood. Designed by Pentagram. @enviromeant.com
Supergraphics for Planned Parenthood. Designed by Pentagram. @enviromeant.com
Supergraphics for Planned Parenthood. Designed by Pentagram. @enviromeant.com

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Related Topics
  • comics
  • egd
  • environmental graphics
  • healthcare
  • Manhattan
  • Matiz Architecture and Design
  • new york
  • Paula Scher
  • pentagram
  • planned parenthood
  • supergraphics
  • usa
Mariana

Mariana Pacheco is a visual designer, founder of Design Etiquette. She specializes in branding and web design. She loves Environmental Graphics Design as well.

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#repost @corlettedesign
Check out the beautiful mural work of @marka_27 😍 🔥⠀
How cool is this idea by @iconograph_design ?! 😍⠀
Repost @forcadeassociates "Life moves pretty fast. If you don't stop and look around once in a while you could miss it." Adding a few famous words to this beautiful Chicago office. ⁠⠀
Specialty installation created out of Ferrara's Custom Candy molds by @spark.chicago ⁠⠀
Simple and original! These shapes were designed by @corlettedesign for their favourite Brisbane shopping precinct Brisbane Quarter.⠀

The boundaries of design continue to blur, different disciplines start to merge, and the visualization of brand identity and communication start to widen.

Environmental graphic design is a discipline that merges architecture, interior, & graphic design in order to produce an integrated brand identity, create clear signage systems, and produce interactive and exciting environments.

Enviromeant is a showcase of the best and most interesting projects in the field of EGD.

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At Enviromeant we are always looking for interesting projects which accomplish to combine architecture, interior and graphic design. If you want to showcase your work, just send us an mail to submit@enviromeant.com with the images (Minimum 1800px wide) and a description of your project. We’ll be happy to review it for submission.

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