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Primus Hotel Sydney

  • February 13, 2019
  • Mariana
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Corlette created an art deco inspired signage system for Primus Hotel Sydney.

Perfectly positioned in the heart of the city, this heritage sensitive refit of the former Sydney Water Board headquarters has breathed new life into an iconic 1930’s building. Once empty offices have now been reinvigorated with charm and grandeur which pays homage to the original art deco design. Corlette worked closely with interior design firm Woods Bagot, along with GBA Heritage, to craft a bespoke, integrated and seamless signage design program as an ode to a time of design decadence that remains heritage-listed today.

Their design concept, ‘Typography with Manners’ was inspired by fascinating historical photographs of the building during its previous life as a public office. Heritage features of the site, such as original Italian marble columns, were celebrated with complementary finishes and materials to create an elegant, modern feel. Featuring polite language of the times, all messages follow this original tone of voice, elevating the communications and wayfinding and expressing warmth and hospitality associated with grand hotels of the past.

Carrying their ‘Manners’ concept into F&B, Corlette crafted the naming, identity, and branding for The Wilmot fine dining bar and restaurant.

Art deco inspired Signage System for Primus Hotel Sydney. Designed by Corlette. @enviromeant.com
Art deco inspired Signage System for Primus Hotel Sydney. Designed by Corlette. @enviromeant.com
Art deco inspired Signage System for Primus Hotel Sydney. Designed by Corlette. @enviromeant.com
Art deco inspired Signage System for Primus Hotel Sydney. Designed by Corlette. @enviromeant.com


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Related Topics
  • art deco
  • Corlette
  • environmental graphics
  • experiential graphics
  • Interior Design
  • Primus Hotel
  • signage system
  • sydney
  • wayfinding
Mariana

Mariana Pacheco is a visual designer, founder of Design Etiquette. She specializes in branding and web design. She loves Environmental Graphics Design as well.

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#repost @corlettedesign
Check out the beautiful mural work of @marka_27 😍 🔥⠀
How cool is this idea by @iconograph_design ?! 😍⠀
Repost @forcadeassociates "Life moves pretty fast. If you don't stop and look around once in a while you could miss it." Adding a few famous words to this beautiful Chicago office. ⁠⠀
Specialty installation created out of Ferrara's Custom Candy molds by @spark.chicago ⁠⠀
Simple and original! These shapes were designed by @corlettedesign for their favourite Brisbane shopping precinct Brisbane Quarter.⠀

The boundaries of design continue to blur, different disciplines start to merge, and the visualization of brand identity and communication start to widen.

Environmental graphic design is a discipline that merges architecture, interior, & graphic design in order to produce an integrated brand identity, create clear signage systems, and produce interactive and exciting environments.

Enviromeant is a showcase of the best and most interesting projects in the field of EGD.

  • Wayfinding
  • Restaurants
  • Workplace
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  • Exteriors
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At Enviromeant we are always looking for interesting projects which accomplish to combine architecture, interior and graphic design. If you want to showcase your work, just send us an mail to submit@enviromeant.com with the images (Minimum 1800px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
A blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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