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Pepsi at MetLife Stadium

  • February 14, 2014
  • Mariana
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When fans arrive at MetLife Stadium this Sunday for Super Bowl XLVIII, they’ll be greeted by a dramatic new entrance for Pepsi, one of the game’s major sponsors.

Designed by Pentagram’s Michael Gericke and his team, the huge installation transforms the gate into an unexpected celebration of the Pepsi brand, complete with a pair of unique graphic sculptures inspired by the Pepsi bottle and a four-story high rendition of the famous Pepsi Globe logo.

Pepsi at MetLife Stadium. Designed by Pentagram @enviromeant.com
Pepsi at MetLife Stadium. Designed by Pentagram @enviromeant.com
Pepsi at MetLife Stadium. Designed by Pentagram @enviromeant.com

Pepsi is a longtime sponsor of the Super Bowl and its Halftime Show, and is one of four gate sponsors at MetLife Stadium, home of the New York Jets and the New York Giants. The soft drink company approached us to work with them to rethink the gate with an iconic and bold presence that would make its debut for the Super Bowl. The concept was developed in close collaboration with the Pepsi Design and Innovation Center, the brand’s global design group.

The design captures the spirit of fun, authenticity and excitement of the Pepsi brand and connects it with a fan’s game day experience. Almost as big as New York City buses or New Jersey Transit trains, a pair of massive hanging Pepsi bottles have been created from a series of cross-section “slices” of the Pepsi Globe. The discs form the distinctive shape of the recently redesigned Pepsi bottle, extending the identity into three dimensions and turning Pepsi’s signature brand elements into a dynamic sculpture that appears to change as fans move around it.


Pepsi at MetLife Stadium. Designed by Pentagram @enviromeant.com

To create a real sense of arrival, a super-scale Pepsi logo stretches across four levels of the stadium, with the brand’s classic red, white and blue palette visible through the building’s outer skin of aluminum louvers. The monumental Pepsi emblem can be seen for miles across the Meadowlands Sports Complex, making the gate a landmark in the area. Up close, the logo reveals itself to be made up of a typographic pattern of words and phrases celebrating the connection between Pepsi and the game of football. Escalators to the various stadium levels run along the wall, and the typography builds anticipation and excitement for the fans as they enter the stadium.

Gericke and his team previously designed graphics for Arizona Cardinals Stadium in Glendale, AZ; the New York Jets Training Center in East Rutherford, NJ; the Big Ten Conference and FIFA World Cup™.

Project Team: Michael Gericke, partner-in-charge and designer; Don Bilodeau, associate and designer; Matt McInerney, Qian Sun, Kelly Sung, Jed Skillins, Beth Gotham, Elizabeth Kim, Jessie Wu, designers; Amy Boyd, project coordinator. Stadium photography by Albert Vecerka/Esto.

Text and photography copyright of Pentagram.

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Related Topics
  • Albert Vecerka
  • Amy Boyd
  • Beth Gotham
  • bottle
  • Don Bilodeau
  • Elizabeth Kim
  • environmental
  • Esto
  • football
  • graphics
  • Jed Skillins
  • Jessie Wu
  • Kelly Sung
  • Matt McInerney
  • MetLife
  • Michael Gericke
  • ny
  • pentagram
  • Pepsi
  • Qian Sun
  • Stadium
  • super graphics
Mariana

Mariana Pacheco is a visual designer, founder of Design Etiquette. She specializes in branding and web design. She loves Environmental Graphics Design as well.

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@joannebyrne.hello designed this signage system for Dublin’s Docklands. The signage highlights six sites of interest along the Dublin Docklands section of the River Liffey. Illustrations accompany the description of each place of interest, most of which can be seen from the location of the panel. The title is fret cut from powder-coated metal and the design is screen printed.
Beautiful signage system designed by @joannebyrne.hello for Dublin’s Docklands.⠀
@joannebyrne.hello designed this signage system for Dublin’s Docklands. The signage highlights six sites of interest along the Dublin Docklands section of the River Liffey. Illustrations accompany the description of each place of interest, most of which can be seen from the location of the panel. The title is fret cut from powder-coated metal and the design is screen printed.
Who doesn't love a life-size Scrabble? By @dlr_group 😍⠀
Textural typography for Li Ka Shing Library, part of Singapore Management University (SMU), created by @there_design⠀⠀
Incredible mural and space @WeWork Rio Claro 241.⠀

The boundaries of design continue to blur, different disciplines start to merge, and the visualization of brand identity and communication start to widen.

Environmental graphic design is a discipline that merges architecture, interior, & graphic design in order to produce an integrated brand identity, create clear signage systems, and produce interactive and exciting environments.

Enviromeant is a showcase of the best and most interesting projects in the field of EGD.

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At Enviromeant we are always looking for interesting projects which accomplish to combine architecture, interior and graphic design. If you want to showcase your work, just send us an mail to submit@enviromeant.com with the images (Minimum 1800px wide) and a description of your project. We’ll be happy to review it for submission.

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