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Nubo

  • June 14, 2018
  • Mariana
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Frost Collective designed the new experiential graphics for NUBO, a brand that has developed a new concept in children’s play centers, enabling self-learning through connection and play.

Collaborating with NUBO and architects Joey Ho and Patrick Leung from PAL Design Architects, Frost Collective created a brand to express an engaging play experience that helps children and families explore, connect, and learn.

Nubo. Designed by Frost Collective. @enviromeant.com
Nubo. Designed by Frost Collective. @enviromeant.com
Nubo. Designed by Frost Collective. @enviromeant.com
Nubo. Designed by Frost Collective. @enviromeant.com

Recognising that the average play-center fails parents and children with loud and over-stimulated destinations, NUBO set out to redefine the sector with a beautiful, innovative space. Frost Collective embarked on a comprehensive strategic phase to arrive at the idea of “exercise your imagination” and to develop the naming. These insights were instrumental in the architectural design of the new play experience and directly informed how the brand was expressed throughout the space.

Nubo. Designed by Frost Collective. @enviromeant.com
Nubo. Designed by Frost Collective. @enviromeant.com
Nubo. Designed by Frost Collective. @enviromeant.com
Nubo. Designed by Frost Collective. @enviromeant.com

EXERCISE YOUR IMAGINATION

The brand philosophy is built around the notion of exercising your imagination while celebrating the uncomplicated innocence of children. We know play nourishes children’s development as well as their social, physical and emotional skills.

Nubo. Designed by Frost Collective. @enviromeant.com
Nubo. Designed by Frost Collective. @enviromeant.com
Nubo. Designed by Frost Collective. @enviromeant.com
Nubo. Designed by Frost Collective. @enviromeant.com
Nubo. Designed by Frost Collective. @enviromeant.com

THE WORD NUBO TRANSLATES TO “CLOUD” IN ESPERANTO.

The word Nubo translates to “cloud” in Esperanto, a universal language invented in the 19th century to foster harmony between different nationalities. When looking at clouds, we each see something different and unique while they are also a universal reference to dreaming and imagination, both of which facilitate learning. This idea is visually demonstrated in the brand logo utilising the ‘B’ as a cloud device and is flexibly executed across multiple brand touchpoints including the environmental signage program.

“WORKING WITH JOEY HO AND THE FROST*COLLECTIVE TEAM HAS BEEN AN EXCITING AND ENRICHING EXPERIENCE. THE OUTCOME IS QUITE STUNNING AND WE HAVE ALREADY RECEIVED INCREDIBLY POSITIVE FEEDBACK FROM PARENTS AND CHILDREN WHO HAVE VISITED”
—MOLLIE LI
CHIEF IMAGINATION OFFICER, NUBO

Nubo. Designed by Frost Collective. @enviromeant.com
Nubo. Designed by Frost Collective. @enviromeant.com
Nubo. Designed by Frost Collective. @enviromeant.com
Nubo. Designed by Frost Collective. @enviromeant.com
Text and photography copyright of Frost Collective

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Related Topics
  • australia
  • children
  • color
  • design
  • education
  • egd
  • environment
  • environmental graphic design
  • environmental graphics
  • Frost Collective
  • Joey Ho
  • kids
  • nubo
  • PAL Design Architects
  • Patrick Leung
  • Vince Frost
Mariana

Mariana Pacheco is a visual designer, founder of Design Etiquette. She specializes in branding and web design. She loves Environmental Graphics Design as well.

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@joannebyrne.hello designed this signage system for Dublin’s Docklands. The signage highlights six sites of interest along the Dublin Docklands section of the River Liffey. Illustrations accompany the description of each place of interest, most of which can be seen from the location of the panel. The title is fret cut from powder-coated metal and the design is screen printed.
Beautiful signage system designed by @joannebyrne.hello for Dublin’s Docklands.⠀
@joannebyrne.hello designed this signage system for Dublin’s Docklands. The signage highlights six sites of interest along the Dublin Docklands section of the River Liffey. Illustrations accompany the description of each place of interest, most of which can be seen from the location of the panel. The title is fret cut from powder-coated metal and the design is screen printed.
Who doesn't love a life-size Scrabble? By @dlr_group 😍⠀
Textural typography for Li Ka Shing Library, part of Singapore Management University (SMU), created by @there_design⠀⠀
Incredible mural and space @WeWork Rio Claro 241.⠀

The boundaries of design continue to blur, different disciplines start to merge, and the visualization of brand identity and communication start to widen.

Environmental graphic design is a discipline that merges architecture, interior, & graphic design in order to produce an integrated brand identity, create clear signage systems, and produce interactive and exciting environments.

Enviromeant is a showcase of the best and most interesting projects in the field of EGD.

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At Enviromeant we are always looking for interesting projects which accomplish to combine architecture, interior and graphic design. If you want to showcase your work, just send us an mail to submit@enviromeant.com with the images (Minimum 1800px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
A blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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