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Nicollet

  • April 27, 2018
  • Mariana
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Pentagram is one of my favorite design firms, and I think that they are one of the leading agencies creating signage systems and amazing environmental graphics. They created this identity for the central avenue and destination in downtown Minneapolis, which I think is just beautiful because of its clever simplicity and synthesis.

Check out what the agency has to say about this project:

“Nicollet Avenue is the “Main Street” of downtown Minneapolis, a cultural and commercial center and shopping and dining district that attracts people to work, shop and eat year round. The thoroughfare recently reopened after undergoing a major renovation to make it more pedestrian friendly. As part of the revitalization, Pentagram has designed a brand identity and comprehensive program of signage, wayfinding and environmental graphics for Nicollet that capture the spirit of the street and its place in the city.

Pentagram worked closely with James Corner Field Operations, the renovation architects, the Mpls Downtown Improvement District and the City of Minneapolis on the project. The area is known as Nicollet Mall, but the city wanted to move away from “mall” because it is too limiting and implies the street is a shopping mall. While there are stores and restaurants on Nicollet, it is much bigger than the sum of its parts, a vital thoroughfare and integral part of the city that helps define the character of downtown and offers many visitors their first impression of Minneapolis. The brand messaging captures all this in a simple tagline, “On Nicollet,” that highlights the avenue as a destination.

The identity centers on a letter “N” built from two sides of a directional arrow, one going up and one going down, conveying the movement of traffic along the street.

Signage system for Nicollet. Designed by Pentagram. @enviromeant.com
Signage system for Nicollet. Designed by Pentagram. @enviromeant.com
Signage system for Nicollet. Designed by Pentagram. @enviromeant.com
Signage system for Nicollet. Designed by Pentagram. @enviromeant.com

The identity centers on a letter “N” built from two sides of a directional arrow, one going up and one going down, conveying the movement of traffic and arterial role of Nicollet. The arrow forms can also be used to construct a letter “M,” for the “MN” Minnesota state abbreviation, or “NM” for Nicollet Mall. Typography is set in the highly legible sans serif Fakt, and the traffic-oriented color palette features a bright, eye-catching yellow, along with black and white.

The directional elements of the Nicollet branding extend to a comprehensive program of signage and environmental graphics for the street, including directories, kiosks, banners and street signs. The fold of the logo provides the form for dimensional signage affixed to poles and street lights. Other wayfinding is inset in the pavement, where the arrows provide direction, and they can also be used as a graphic pattern, as seen on heat lamps along the avenue.”

Photography and text are copyright of Pentagram

Signage system for Nicollet. Designed by Pentagram. @enviromeant.com
Signage system for Nicollet. Designed by Pentagram. @enviromeant.com
Signage system for Nicollet. Designed by Pentagram. @enviromeant.com

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Related Topics
  • brand identity
  • branding
  • egd
  • environmental graphics
  • Minneapolis
  • Nicollet
  • pentagram
  • signage
  • usa
  • way finding
Mariana

Mariana Pacheco is a visual designer, founder of Design Etiquette. She specializes in branding and web design. She loves Environmental Graphics Design as well.

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The boundaries of design continue to blur, different disciplines start to merge, and the visualization of brand identity and communication start to widen.

Environmental graphic design is a discipline that merges architecture, interior, & graphic design in order to produce an integrated brand identity, create clear signage systems, and produce interactive and exciting environments.

Enviromeant is a showcase of the best and most interesting projects in the field of EGD.

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At Enviromeant we are always looking for interesting projects which accomplish to combine architecture, interior and graphic design. If you want to showcase your work, just send us an mail to submit@enviromeant.com with the images (Minimum 1800px wide) and a description of your project. We’ll be happy to review it for submission.

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A blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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