Enviromeant
  • Wayfinding
  • Restaurants
  • Workplace
  • Signage
  • Exteriors
  • Interiors
0 Followers
2K Followers
299 Followers
Enviromeant
Enviromeant Enviromeant
  • Wayfinding
  • Restaurants
  • Workplace
  • Signage
  • Exteriors
  • Interiors
  • Exteriors
  • Signage
  • Wayfinding

Nicollet

  • April 27, 2018
  • ENVIROMEANT
Total
96
Shares
0
0
96

Pentagram is one of my favorite design firms, and I think that they are one of the leading agencies creating signage systems and amazing environmental graphics. They created this identity for the central avenue and destination in downtown Minneapolis, which I think is just beautiful because of its clever simplicity and synthesis.

Check out what the agency has to say about this project:

“Nicollet Avenue is the “Main Street” of downtown Minneapolis, a cultural and commercial center and shopping and dining district that attracts people to work, shop and eat year round. The thoroughfare recently reopened after undergoing a major renovation to make it more pedestrian friendly. As part of the revitalization, Pentagram has designed a brand identity and comprehensive program of signage, wayfinding and environmental graphics for Nicollet that capture the spirit of the street and its place in the city.

Pentagram worked closely with James Corner Field Operations, the renovation architects, the Mpls Downtown Improvement District and the City of Minneapolis on the project. The area is known as Nicollet Mall, but the city wanted to move away from “mall” because it is too limiting and implies the street is a shopping mall. While there are stores and restaurants on Nicollet, it is much bigger than the sum of its parts, a vital thoroughfare and integral part of the city that helps define the character of downtown and offers many visitors their first impression of Minneapolis. The brand messaging captures all this in a simple tagline, “On Nicollet,” that highlights the avenue as a destination.

The identity centers on a letter “N” built from two sides of a directional arrow, one going up and one going down, conveying the movement of traffic along the street.

Signage system for Nicollet. Designed by Pentagram. @enviromeant.com
Signage system for Nicollet. Designed by Pentagram. @enviromeant.com
Signage system for Nicollet. Designed by Pentagram. @enviromeant.com
Signage system for Nicollet. Designed by Pentagram. @enviromeant.com

The identity centers on a letter “N” built from two sides of a directional arrow, one going up and one going down, conveying the movement of traffic and arterial role of Nicollet. The arrow forms can also be used to construct a letter “M,” for the “MN” Minnesota state abbreviation, or “NM” for Nicollet Mall. Typography is set in the highly legible sans serif Fakt, and the traffic-oriented color palette features a bright, eye-catching yellow, along with black and white.

The directional elements of the Nicollet branding extend to a comprehensive program of signage and environmental graphics for the street, including directories, kiosks, banners and street signs. The fold of the logo provides the form for dimensional signage affixed to poles and street lights. Other wayfinding is inset in the pavement, where the arrows provide direction, and they can also be used as a graphic pattern, as seen on heat lamps along the avenue.”

Photography and text are copyright of Pentagram

Signage system for Nicollet. Designed by Pentagram. @enviromeant.com
Signage system for Nicollet. Designed by Pentagram. @enviromeant.com
Signage system for Nicollet. Designed by Pentagram. @enviromeant.com

Related

Total
96
Shares
Share 0
Tweet 0
Pin it 96
Related Topics
  • brand identity
  • branding
  • egd
  • environmental graphics
  • Minneapolis
  • Nicollet
  • pentagram
  • signage
  • usa
  • way finding
ENVIROMEANT

Enviromeant is a blog about Environmental Graphic Design, Signage & Wayfinding Systems.

Previous Article
  • Exteriors
  • Wayfinding

Song Hotel

  • February 3, 2018
  • ENVIROMEANT
View Post
Next Article
  • Interiors
  • Murals
  • Placemaking
  • Restaurants

Tommy Ruff Fish Bar

  • May 25, 2018
  • ENVIROMEANT
View Post
You May Also Like
View Post
  • Education
  • Exhibitions
  • Featured
  • Interiors
  • Museums
  • Signage

New Victory Theater

  • ENVIROMEANT
  • June 3, 2022
View Post
  • Education
  • Featured
  • Interiors
  • Placemaking
  • Signage

The Children’s Place

  • ENVIROMEANT
  • October 26, 2021
View Post
  • Education
  • Interiors
  • Signage
  • Wayfinding

Forest Gateway Chuo

  • ENVIROMEANT
  • July 21, 2021
Bikestation Multipurpose Bicycle Parking by Ilustre Ideia Design
View Post
  • Featured
  • Interiors
  • Placemaking
  • Uncategorized
  • Wayfinding

Bikestation

  • ENVIROMEANT
  • June 16, 2021
Signage System for Joao Benjamin Zaffari by Studio MDA
View Post
  • Exteriors
  • Featured
  • Interiors
  • Signage
  • Wayfinding

João Benjamin Zaffari

  • ENVIROMEANT
  • April 22, 2021
View Post
  • Featured
  • Interiors
  • Signage
  • Stores
  • Wayfinding

161 Collins Street

  • ENVIROMEANT
  • March 5, 2021
View Post
  • Exteriors
  • Featured
  • Signage
  • Wayfinding

Dublin Docklands

  • ENVIROMEANT
  • December 27, 2020
View Post
  • Exteriors
  • Featured
  • Murals
  • Placemaking
  • Restaurants

UHill Walls

  • ENVIROMEANT
  • November 23, 2020

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe

Subscribe now to our newsletter

Environmental Graphic Design is a multidisciplinary field that combines many design areas including architectural, interior, graphic, and industrial design. Together these disciplines enhance the user experience by representing visual concepts in the built environment. EGD can take the form of wayfinding and signage systems, installations, super graphics, and visualization of brand identity and communication on a physical space.

  • Wayfinding
  • Restaurants
  • Workplace
  • Signage
  • Exteriors
  • Interiors

At Enviromeant we are always looking for interesting projects that combine architecture, interior and graphic design. If you want your work to be featured, send us an mail to submit@enviromeant.com with the images (Minimum 2500px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
A blog about Environmental Graphic Design, Signage & Wayfinding Systems.

Input your search keywords and press Enter.