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Medibank HQ 720 Bourke St.

  • June 17, 2015
  • ENVIROMEANT
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Leading health insurer Medibank’s aspiration for its new headquarters was to encourage ‘a healthy and active way of working’.

Working in close collaboration with architecture and interiors practice HASSELL, the 720 Bourke Street building design and Medibank workplace fit out concept became known as ‘Thrive’. Through the realisation of an Activity Based Workplace, the vision to create an environment that promotes health, connection, flexibility and movement became a benchmark example of a modern and progressive working environment. Studio Ongarato delivered a public signage and wayfinding system to compliment both the base building, as well as Medibank’s interior workplace signage and environmental graphics, underpinned by the theme of Transformation. A seemingly conventional tower, the 720 site with public access routes through to Etihad Stadium, two street frontages, three key building entries across multiple levels and both commercial and retail tenancies presented complex wayfinding and addressing challenges. Studio Ongarato used bold ribbons of colour for the external signage to reflect the buildings built form and guide public site usage. While contours and colour gradients were deployed within the interior to reflect a more subtle approach to the notion of ‘Transformation’ in the workplace.

MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com


MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com

Project Scope

Signage masterplan
Public wayfinding and base building signage design
Environmental graphicsRetail signage guidelines
Corporate brand expression
Workplace signage and environmental graphics
Project Collaborators

Architects & Interior Designers: HASSELL

Text and photography copyright of Fabio Ongarato Design


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Related Topics
  • 720
  • australia
  • Bourke Street
  • egd
  • environmental graphics
  • Fabio Ongarato Design
  • fod
  • hassell
  • headquarters
  • health
  • hq
  • Medibank
  • modern
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Enviromeant is a blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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Environmental Graphic Design is a multidisciplinary field that combines many design areas including architectural, interior, graphic, and industrial design. Together these disciplines enhance the user experience by representing visual concepts in the built environment. EGD can take the form of wayfinding and signage systems, installations, super graphics, and visualization of brand identity and communication on a physical space.

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At Enviromeant we are always looking for interesting projects that combine architecture, interior and graphic design. If you want your work to be featured, send us an mail to submit@enviromeant.com with the images (Minimum 2500px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
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