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Medibank HQ 720 Bourke St.

  • June 17, 2015
  • Mariana
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Leading health insurer Medibank’s aspiration for its new headquarters was to encourage ‘a healthy and active way of working’.

Working in close collaboration with architecture and interiors practice HASSELL, the 720 Bourke Street building design and Medibank workplace fit out concept became known as ‘Thrive’. Through the realisation of an Activity Based Workplace, the vision to create an environment that promotes health, connection, flexibility and movement became a benchmark example of a modern and progressive working environment. Studio Ongarato delivered a public signage and wayfinding system to compliment both the base building, as well as Medibank’s interior workplace signage and environmental graphics, underpinned by the theme of Transformation. A seemingly conventional tower, the 720 site with public access routes through to Etihad Stadium, two street frontages, three key building entries across multiple levels and both commercial and retail tenancies presented complex wayfinding and addressing challenges. Studio Ongarato used bold ribbons of colour for the external signage to reflect the buildings built form and guide public site usage. While contours and colour gradients were deployed within the interior to reflect a more subtle approach to the notion of ‘Transformation’ in the workplace.

MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com


MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com
MEDIBANK HQ 720 BOURKE ST. Designed by Fabio Ongarato Design / @enviromeant.com

Project Scope

Signage masterplan
Public wayfinding and base building signage design
Environmental graphicsRetail signage guidelines
Corporate brand expression
Workplace signage and environmental graphics
Project Collaborators

Architects & Interior Designers: HASSELL

Text and photography copyright of Fabio Ongarato Design


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Related Topics
  • 720
  • australia
  • Bourke Street
  • egd
  • environmental graphics
  • Fabio Ongarato Design
  • fod
  • hassell
  • headquarters
  • health
  • hq
  • Medibank
  • modern
Mariana

Mariana Pacheco is a visual designer, founder of Design Etiquette. She specializes in branding and web design. She loves Environmental Graphics Design as well.

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#repost @corlettedesign
Check out the beautiful mural work of @marka_27 😍 🔥⠀
How cool is this idea by @iconograph_design ?! 😍⠀
Repost @forcadeassociates "Life moves pretty fast. If you don't stop and look around once in a while you could miss it." Adding a few famous words to this beautiful Chicago office. ⁠⠀
Specialty installation created out of Ferrara's Custom Candy molds by @spark.chicago ⁠⠀
Simple and original! These shapes were designed by @corlettedesign for their favourite Brisbane shopping precinct Brisbane Quarter.⠀

The boundaries of design continue to blur, different disciplines start to merge, and the visualization of brand identity and communication start to widen.

Environmental graphic design is a discipline that merges architecture, interior, & graphic design in order to produce an integrated brand identity, create clear signage systems, and produce interactive and exciting environments.

Enviromeant is a showcase of the best and most interesting projects in the field of EGD.

  • Wayfinding
  • Restaurants
  • Workplace
  • Signage
  • Exteriors
  • Interiors

At Enviromeant we are always looking for interesting projects which accomplish to combine architecture, interior and graphic design. If you want to showcase your work, just send us an mail to submit@enviromeant.com with the images (Minimum 1800px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
A blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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