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Malmö Festival 2014

  • May 25, 2015
  • Mariana
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Malmö Festival 2014, the world’s largest identity for Scandinavia´s largest city festival (celebrating its 30th birthday party)

We started our client-agency relationship with the festival in 2008, and in 2014 Scandinavia’s largest city festival turned 30 years. The grand party took place in August and roughly 1.4 million people visited the festival over 8 consecutive days.

We wanted Malmöfestivalen to be able to celebrate in style. Therefore we created the largest physical graphic identity the world has ever seen, a gigantic physical art installation measuring 13×8 meters, enabling the visitors to interact, climb and jump on it. To produce the identity we used 10 000 nails, 175 litres of paint, 280 plywood sheets, 14 people during 900 hours, and we rented a skylift to photograph it 30 meters up in the air. 2014 graphic identity for Malmofestivalen has been featured in hundreds of articles around the globe – AdWeek, Creative Review, HOW Design and many more. The praise from visitors in the streets and from the global creative community has exceeded all our expectations.

Credits: Craftsman Ali Atié. Photographer Nils Bergendahl & Anders Sipinen.

Text and photography copyright of Snask

Malmö Festival 2014. Designed by Snask @enviromeant.com
Malmö Festival 2014. Designed by Snask @enviromeant.com
Malmö Festival 2014. Designed by Snask @enviromeant.com
Malmö Festival 2014. Designed by Snask @enviromeant.com
Malmö Festival 2014. Designed by Snask @enviromeant.com
Malmö Festival 2014. Designed by Snask @enviromeant.com
Malmö Festival 2014. Designed by Snask @enviromeant.com


Malmö Festival 2014. Designed by Snask @enviromeant.com
Malmö Festival 2014. Designed by Snask @enviromeant.com
Malmö Festival 2014. Designed by Snask @enviromeant.com
Malmö Festival 2014. Designed by Snask @enviromeant.com
Malmö Festival 2014. Designed by Snask @enviromeant.com
Malmö Festival 2014. Designed by Snask @enviromeant.com
Malmö Festival 2014. Designed by Snask @enviromeant.com


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Related Topics
  • design
  • egd
  • enviromeant
  • environmental
  • exteriors
  • festival
  • format
  • ged
  • graphic
  • interaction
  • interactive
  • large
  • letters
  • Malmö
  • outdoors
  • Snask
  • sweden
  • typography
Mariana

Mariana Pacheco is a visual designer, founder of Design Etiquette. She specializes in branding and web design. She loves Environmental Graphics Design as well.

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@joannebyrne.hello designed this signage system for Dublin’s Docklands. The signage highlights six sites of interest along the Dublin Docklands section of the River Liffey. Illustrations accompany the description of each place of interest, most of which can be seen from the location of the panel. The title is fret cut from powder-coated metal and the design is screen printed.
Beautiful signage system designed by @joannebyrne.hello for Dublin’s Docklands.⠀
@joannebyrne.hello designed this signage system for Dublin’s Docklands. The signage highlights six sites of interest along the Dublin Docklands section of the River Liffey. Illustrations accompany the description of each place of interest, most of which can be seen from the location of the panel. The title is fret cut from powder-coated metal and the design is screen printed.
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@joannebyrne.hello designed this signage system for Dublin’s Docklands. The signage highlights six sites of interest along the Dublin Docklands section of the River Liffey. Illustrations accompany the description of each place of interest, most of which can be seen from the location of the panel. The title is fret cut from powder-coated metal and the design is screen printed.
Beautiful signage system designed by @joannebyrne.hello for Dublin’s Docklands.⠀
@joannebyrne.hello designed this signage system for Dublin’s Docklands. The signage highlights six sites of interest along the Dublin Docklands section of the River Liffey. Illustrations accompany the description of each place of interest, most of which can be seen from the location of the panel. The title is fret cut from powder-coated metal and the design is screen printed.
Who doesn't love a life-size Scrabble? By @dlr_group 😍⠀
Textural typography for Li Ka Shing Library, part of Singapore Management University (SMU), created by @there_design⠀⠀
Incredible mural and space @WeWork Rio Claro 241.⠀

The boundaries of design continue to blur, different disciplines start to merge, and the visualization of brand identity and communication start to widen.

Environmental graphic design is a discipline that merges architecture, interior, & graphic design in order to produce an integrated brand identity, create clear signage systems, and produce interactive and exciting environments.

Enviromeant is a showcase of the best and most interesting projects in the field of EGD.

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At Enviromeant we are always looking for interesting projects which accomplish to combine architecture, interior and graphic design. If you want to showcase your work, just send us an mail to submit@enviromeant.com with the images (Minimum 1800px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
A blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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