After JWT renovated its five-story midtown Manhattan headquarters, EGG Office developed a comprehensive signage and graphics program, creating an easily navigable system that tied in seamlessly with the design of the new space, and developing unique identities for each floor and department.
To achieve these goals, our team designed supergraphics and colorful wayfinding elements that graphically abstract concepts related to advertising, media and popular culture.
Winner of a 2011 SEGD, Jury Award.
Architecture:
Clive Wilkinson Architects
Photos:
Erik Laignel Photography
Text and photography copyright of EGG Office
