Interior Design for ITG designed by Landor

ITG

Landor renewed ITG’s brand by creating a new identity and environmental graphics for their New York headquarters.

ITG (Investment Technology Group) had evolved from an electronic broker, to a company that offered financial trading technology and market research. Their brand didn’t represent the uniqueness of their services, and up to this point, had a more “analog” look and feel, and lacked an strong digital expression.

Rebranding of logotype for ITG. Designed by Landor @enviromeant
Typography and light display for ITG. Designed by Landor @enviromeant

Modern and eye-catching graphic design featuring “coded” messages created an environment that made ITG different form other brokerage firms and showed their ability to extract meaning from disparate data. This super graphics and interactive art installations, designed for their New York City headquarters made data visible and exciting.

Experiential design for ITG. Designed by Landor @enviromeant
Colorful infographic representing data. Designed by Landor @enviromeant
Map infographic representing data. Designed by Landor @enviromeant

The best part about this project is its multichannel interactivity. Each installation was assigned a QR code that directed visitors that scanned it to a responsive website containing interviews and animations that further illustrate the market insight.

Responsive website with interviews and animations. Designed by Landor @enviromeant
Infographics for ITG. Designed by Landor @enviromeant

ITG’s rebranding increased the company’s stock value, from $8 in 2012 to $25 in 2015. Landor’s work for this project received a CLIO award and was honored by the Society for Environmental Graphic Design.

Photography: Landor

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Mariana Pacheco is a visual designer, founder of Design Etiquette. She specializes in branding and web design. She loves Environmental Graphics Design as well.

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The boundaries of design continue to blur, different disciplines start to merge, and the visualization of brand identity and communication start to widen.

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