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Interior Design for ITG designed by Landor
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ITG

  • February 21, 2017
  • ENVIROMEANT
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Landor renewed ITG’s brand by creating a new identity and environmental graphics for their New York headquarters.

ITG (Investment Technology Group) had evolved from an electronic broker, to a company that offered financial trading technology and market research. Their brand didn’t represent the uniqueness of their services, and up to this point, had a more “analog” look and feel, and lacked an strong digital expression.

Rebranding of logotype for ITG. Designed by Landor @enviromeant
Typography and light display for ITG. Designed by Landor @enviromeant

Modern and eye-catching graphic design featuring “coded” messages created an environment that made ITG different form other brokerage firms and showed their ability to extract meaning from disparate data. This super graphics and interactive art installations, designed for their New York City headquarters made data visible and exciting.

Experiential design for ITG. Designed by Landor @enviromeant
Colorful infographic representing data. Designed by Landor @enviromeant
Map infographic representing data. Designed by Landor @enviromeant

The best part about this project is its multichannel interactivity. Each installation was assigned a QR code that directed visitors that scanned it to a responsive website containing interviews and animations that further illustrate the market insight.

Responsive website with interviews and animations. Designed by Landor @enviromeant
Infographics for ITG. Designed by Landor @enviromeant

ITG’s rebranding increased the company’s stock value, from $8 in 2012 to $25 in 2015. Landor’s work for this project received a CLIO award and was honored by the Society for Environmental Graphic Design.

Photography: Landor

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Related Topics
  • clio
  • data
  • egd
  • environmental graphic design
  • experiential graphics
  • infographics
  • information
  • Investment Technology Group
  • ITG
  • Landor
  • new york
  • ny
  • super graphics
ENVIROMEANT

Enviromeant is a blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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Environmental Graphic Design is a multidisciplinary field that combines many design areas including architectural, interior, graphic, and industrial design. Together these disciplines enhance the user experience by representing visual concepts in the built environment. EGD can take the form of wayfinding and signage systems, installations, super graphics, and visualization of brand identity and communication on a physical space.

  • Wayfinding
  • Restaurants
  • Workplace
  • Signage
  • Exteriors
  • Interiors

At Enviromeant we are always looking for interesting projects that combine architecture, interior and graphic design. If you want your work to be featured, send us an mail to submit@enviromeant.com with the images (Minimum 2500px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
A blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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