Reliance Anil Dhirubhai Ambani Group is an Indian conglomerate, headquartered in Navi Mumbai, India. A melting pot of people and perspectives. The Company celebrates its diversity at different levels, including its workspace. This is where businesses and people grow, expand and progress as one. As the company moves towards a fluid and broader outlook, it approached Leaf Design to redo their branded space and reflect this shift.
For a workspace that values its diversity above anything else, they needed a place that allowed different views to co-exist in absolute harmony. What better way than an inspiring café to exchange ideas and insights over a nourishing meal! That’s how the Hive Café was born – a space buzzing with people and perspectives.
The name Hive was conceived as a symbol of the collective energy of the place – a space buzzing with ideas and conversations.
The visual language was inspired by the concept of a bee hive, where different pictograms are repeated to create a sense of coordination in chaos – a buzz.
A series of exciting posters brought in a dash of humour while being informative. The posters showcase the different types of eaters and their good and bad habits. The colours reflected a joyous and jovial mood. These fun conversation starters were a huge hit at the café.
Café counters were divided according to cuisines and their signage systems were designed with colorful icons making the space friendly and fun.
Photography copyright of Leaf Design