New! Creative is an agency located in Vilnius, Lithuania. They are the designers behind this cool and bizarre branding for Drama Burger.
Their idea was to create a visual identity and environmental graphics that would be completely different from all the other countless eateries in the city. An identity with a strong character that would reflect the brand’s philosophy – creating outstanding burgers that are hard to forget.
They started by creating a name that brings forth a lot of attention and excitement on its own. And continued their project with equally strong and unique illustrations along their whole communication.
As a result, Drama Burger became a complete boom in the city, and its success encouraged its founders to open another restaurant in the US market.
Photography copyright of New! Creative