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Australian HQ, 3M

  • August 30, 2013
  • ENVIROMEANT
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The new 8,000sqm Australian HQ for global innovation giant 3M required an extensive branded environment that celebrated their history of landmark innovations as well as captured the 3M brand essence: ‘Harnessing the chain reaction of new ideas’.

We developed a unique pattern for each of the five floors which informed interpretive graphics used in large and small scales for various zones to help create a strong spatial and transitional experience.

Large scale illustrations and graphic portraits pay homage to key inventors and innovators from 3M’s past, while the company’s rich heritage was further celebrated with an unconventional and visually impressive timeline, welcoming visitors to the Australian headquarters and showcasing the company’s brand evolution over the last hundred years.

Text and photography copyright of There

Australian HQ, 3M. Designed by There. @enviromeant.com
Australian HQ, 3M. Designed by There. @enviromeant.com
Australian HQ, 3M. Designed by There. @enviromeant.com
Australian HQ, 3M. Designed by There. @enviromeant.com
Australian HQ, 3M. Designed by There. @enviromeant.com
Australian HQ, 3M. Designed by There. @enviromeant.com
Australian HQ, 3M. Designed by There. @enviromeant.com
Australian HQ, 3M. Designed by There. @enviromeant.com
Australian HQ, 3M. Designed by There. @enviromeant.com
Australian HQ, 3M. Designed by There. @enviromeant.com
Australian HQ, 3M. Designed by There. @enviromeant.com

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Related Topics
  • 3m
  • architecture
  • australian
  • company
  • design
  • environment
  • environmental
  • environmental graphics
  • graphics
  • hq
  • illustration
  • interior
  • office space
  • signage
  • super graphics
  • there
  • way finding
ENVIROMEANT

Enviromeant is a blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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Environmental Graphic Design is a multidisciplinary field that combines many design areas including architectural, interior, graphic, and industrial design. Together these disciplines enhance the user experience by representing visual concepts in the built environment. EGD can take the form of wayfinding and signage systems, installations, super graphics, and visualization of brand identity and communication on a physical space.

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At Enviromeant we are always looking for interesting projects that combine architecture, interior and graphic design. If you want your work to be featured, send us an mail to submit@enviromeant.com with the images (Minimum 2500px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
A blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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