The AMRC (Australian Migrant Resource Centre) is the leading settlement and multicultural community development agency in South Australia, providing services and programs to assist new arrival refugees and other migrants.
When moving into a newly built five-story building in Adelaide’s CBD, new external and interior signage were required, and AMRC hired We’re Open for the task.
The signage solutions draw upon the client’s new identity developed to coincide with construction of the new building. Floors are distinguished by the use of different pattern elements pulled from the logo. Large-scale painted graphics transform working spaces, stairwells and lift areas and reflect the diverse cultures occupying the building. This is complemented by more detailed architectural signage.