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Adidas Gym

  • September 17, 2014
  • ENVIROMEANT
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Faster, Further, Higher.
Smarter, brighter and better, that’s the walls of the new Adidas gym.

Colourful decorations made up of numbers and letters get the rooms in the company’s own gym into shape, boosting energy, pulse and power. Up to ten meters tall, the graphic elements are more than just feel-good wallpaper, instead communicating actively with the gym’s users as they warm up or chill.

Because the numbers and letters are also signs, holding coded messages that can be deciphered or ignored at will. At first sight they are numbers and colours like the ones that appear on sportswear. The colours are indeed taken from the world of sport but all jumbled up.

A closer look reveals – through the beads of sweat – the number 13, once worn, for example, by Gerd Müller, plus the 10 and 23, which starts one wondering who they could stand for. Just what »om bliss« and »relax« are all about is revealed by a visit to the bar. In some rooms there are bright ideas to be found in the shape of huge illuminated numbers on the ceiling: 54… now wasn’t that the year of Germany’s miraculous world cup win? Whatever, there’s plenty here to think and talk about.

Welcome to the gym!

Project Credits:
Client: adidas AG
Gross floor area: 3,878 m2
architect: AGPS.architecture
communication design: Buro Uebele / Andreas Uebele (design) Carolin Himmel (project manager)
Interior design: Zieglerbürg / Diane Ziegler

Adidas Gym. Environmental graphics designed by Buro Uebele @enviromeant.com
Adidas Gym. Environmental graphics designed by Buro Uebele @enviromeant.com
Adidas Gym. Environmental graphics designed by Buro Uebele @enviromeant.com
Adidas Gym. Environmental graphics designed by Buro Uebele @enviromeant.com
Adidas Gym. Environmental graphics designed by Buro Uebele @enviromeant.com
Adidas Gym. Environmental graphics designed by Buro Uebele @enviromeant.com
Adidas Gym. Environmental graphics designed by Buro Uebele @enviromeant.com
Adidas Gym. Environmental graphics designed by Buro Uebele @enviromeant.com


Adidas Gym. Designed by Buro Uebele @enviromeant.com
Adidas Gym. Designed by Buro Uebele @enviromeant.com
Adidas Gym. Designed by Buro Uebele @enviromeant.com
Adidas Gym. Designed by Buro Uebele @enviromeant.com
Adidas Gym. Designed by Buro Uebele @enviromeant.com
Adidas Gym. Designed by Buro Uebele @enviromeant.com
Adidas Gym. Designed by Buro Uebele @enviromeant.com
Adidas Gym. Designed by Buro Uebele @enviromeant.com


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  • Adidas
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ENVIROMEANT

Enviromeant is a blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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Environmental Graphic Design is a multidisciplinary field that combines many design areas including architectural, interior, graphic, and industrial design. Together these disciplines enhance the user experience by representing visual concepts in the built environment. EGD can take the form of wayfinding and signage systems, installations, super graphics, and visualization of brand identity and communication on a physical space.

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At Enviromeant we are always looking for interesting projects that combine architecture, interior and graphic design. If you want your work to be featured, send us an mail to submit@enviromeant.com with the images (Minimum 2500px wide) and a description of your project. We’ll be happy to review it for submission.

Enviromeant
A blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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