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ACMI Signage

  • September 21, 2011
  • ENVIROMEANT
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Büro North recently undertook a wayfinding review of the Australian Centre for the Moving Image at Federation Square.

The audit of the site and its context, which focused on pedestrian behavior within Federation Square, on major approaches from public transport and Flinders Street then informed this package of signage elements.

The concept for the signage came from the idea that ACMI, greater than the sum of its parts, forms the white light created by the visible spectrum of moving images; with light alone, the moving image can take us to another world. The dramatic angles and shards of coloured light suggest movement and transformation, even in stationary signage, as visitors move around their three-dimensional forms. Central to the signage are the major monolithic sign at the pedestrian entry on FED Square and the large illuminated letterforms on Flinders Street.

Photography: Peter Bennetts

Team: Soren Luckins, David Williamson, Shane Loorham, Tom Allnutt.

Text and photos copyright of Büro North

ACMI Signage. Designed by Büro North / @enviromeant.com
ACMI Signage. Designed by Büro North / @enviromeant.com
ACMI Signage. Designed by Büro North / @enviromeant.com
ACMI Signage. Designed by Büro North / @enviromeant.com
ACMI Signage. Designed by Büro North / @enviromeant.com

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Related Topics
  • ACMI Signage
  • australia
  • Australian Centre for the Moving Image
  • Büro North
  • David Williamson
  • egd
  • environmental graphics
  • Federation Square
  • Shane Loorham
  • signage
  • Soren Luckins
  • Tom Allnutt
  • wayfinding
ENVIROMEANT

Enviromeant is a blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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Environmental Graphic Design is a multidisciplinary field that combines many design areas including architectural, interior, graphic, and industrial design. Together these disciplines enhance the user experience by representing visual concepts in the built environment. EGD can take the form of wayfinding and signage systems, installations, super graphics, and visualization of brand identity and communication on a physical space.

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At Enviromeant we are always looking for interesting projects that combine architecture, interior and graphic design. If you want your work to be featured, send us an mail to submit@enviromeant.com with the images (Minimum 2500px wide) and a description of your project. We’ll be happy to review it for submission.

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