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Signage System for Massey University in New Zealand
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Massey University

  • August 4, 2015
  • ENVIROMEANT
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Massey University is New Zealand’s biggest university. Recently, the Wellington campus library underwent a significant architectural redevelopment.

Strategy Design & Advertising, in collaboration with Athfield Architects, developed a flexible way-finding system and eye-catching super graphics that helped the library reclaim it’s relevance in the 21st century. Working closely with the architects and library staff, the concept of a ‘library’ was reinvented, redesigned and ultimately redefined. Helping the library to reclaim it’s relevance in the 21st century.

Floor to ceiling graphics and a minimal, flexible wayfinding system has helped position the library as the hub of the Wellington campus. Macro and micro levels of wayshowing allow users to navigate the collection while allowing enough flexibility for the system to be rearranged as necessary.

Te reo Maori and English were equally integrated into the solution. English being used for factual information such as toilets and shelf contents while Te Reo Maori gets used as a placemaking component.

Text and photography copyright of Strategy Design & Advertising.

Super Graphics for A Library for the new New Zealand.  Designed by Strategy Design & Advertising @enviromeant.com
Super Graphics for A Library for the new New Zealand.  Designed by Strategy Design & Advertising @enviromeant.com
Super Graphics for A Library for the new New Zealand.  Designed by Strategy Design & Advertising @enviromeant.com
Super Graphics for A Library for the new New Zealand.  Designed by Strategy Design & Advertising @enviromeant.com
Super Graphics for A Library for the new New Zealand.  Designed by Strategy Design & Advertising @enviromeant.com


Super Graphics for A Library for the new New Zealand.  Designed by Strategy Design & Advertising @enviromeant.com
Super Graphics for A Library for the new New Zealand.  Designed by Strategy Design & Advertising @enviromeant.com
Super Graphics for A Library for the new New Zealand.  Designed by Strategy Design & Advertising @enviromeant.com
Super Graphics for A Library for the new New Zealand.  Designed by Strategy Design & Advertising @enviromeant.com
Super Graphics for A Library for the new New Zealand.  Designed by Strategy Design & Advertising @enviromeant.com


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Related Topics
  • Athfield Architects
  • campus
  • egd
  • environmental graphics
  • library
  • Massey University
  • new zealand
  • signage
  • super graphics
  • wayfinding
  • Wellington
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Enviromeant is a blog about Environmental Graphic Design, Signage & Wayfinding Systems.

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Environmental Graphic Design is a multidisciplinary field that combines many design areas including architectural, interior, graphic, and industrial design. Together these disciplines enhance the user experience by representing visual concepts in the built environment. EGD can take the form of wayfinding and signage systems, installations, super graphics, and visualization of brand identity and communication on a physical space.

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At Enviromeant we are always looking for interesting projects that combine architecture, interior and graphic design. If you want your work to be featured, send us an mail to submit@enviromeant.com with the images (Minimum 2500px wide) and a description of your project. We’ll be happy to review it for submission.

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