Drakes Supermarkets is Australia’s largest independent grocery retailer. When they asked We’re Open to reimagine what the interior of their new Wayville Supermarket, they wanted to create an in-store environment that felt like it belonged to the Drakes brand and where customers would love to shop.
The graphic design studio based in Adelaide, South Australia, brought in a good friend of the studio, Jaquie Hagan, and got down to work to develop an interior and signage system that reflected the circular visual language and pop of yellow present in the Drakes logo.
