The Leonardo is a newly opened Science, Art and Technology museum in Salt Lake City. Named for the great artist, inventor and innovator, Leonardo DaVinci, the museum is a hub for education, art, culture and experimentation.
Hyperakt helped the museum evolve its branding, by selecting typefaces to compliment their existing logo, a contemporary color palette and a brand guide. We also designed exterior and interior signage, including exhibition banners, maps, a fresh idea for bathroom signage and various other collateral in preparation for the grand opening.
Creative Direction & Design: Josh Smith, Deroy Peraza.
Design: Rui Ribeiro, Wen Ping Huang, Aymie Spitzer.
Creative Direction & Copywriting: Kevin Kehoe
Text and photography copyright of Hyperakt.