The Happy Show

Filling the Institute of Contemporary Art’s (ICA) entire second-floor galleries and Ramp, and activating the in-between spaces of the museum, Stefan Sagmeister’s The Happy Show offers visitors the experience of walking into the designer’s mind as he attempts to increase his happiness via mediation, cognitive therapy, and mood-altering pharmaceuticals.

Creative Direction: Stefan Sagmeister Art Direction & Design: Jessica Walsh Design: Verena Michelitsch, Jordan Amer, Simon Egli, Martin Gnadt.

Text and photography copyright of Sagmeister & Walsh

Sagmeister Inc. The Happy Show @enviromeant.com
Sagmeister Inc. The Happy Show @enviromeant.com
Sagmeister Inc. The Happy Show @enviromeant.com
Sagmeister Inc. The Happy Show @enviromeant.com
Sagmeister Inc. The Happy Show @enviromeant.com
Sagmeister Inc. The Happy Show @enviromeant.com
Sagmeister Inc. The Happy Show @enviromeant.com
Sagmeister Inc. The Happy Show @enviromeant.com
Sagmeister Inc. The Happy Show @enviromeant.com

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