In 2007, Newhouse III became the latest addition to the 66,000-square-foot S.I. Newhouse School of Public Communications complex.
This 74,000 square-foot building allows the school to expand its education and research missions with the new facility focused on interdisciplinary study.The glass-wrapped building houses community spaces, numerous high-tech media labs, and research centers that bring together the communications disciplines and support the integration of all students and specialties.
Poulin + Morris was commissioned by Polshek Partnership Architects to develop the overall environmental graphics and donor recognition sign program to link the various areas of the complex. The visual solutions implemented rely upon the use of visual metaphor and technology to communicate the foundation and future mission of this premiere school of journalism.
A unique donor recognition wall located in the building entrance lobby acknowledges the digital evolution of public communications by using a kinetic medium to communicate donor names and personal messages to passers-by. Over one hundred, staggered, horizontal LED digital panels display this information in a fluid, synchronized pace simulating multiple news zippers communicating simultaneously as if “real time” information were being displayed.
Poulin + Morris’ dynamic visual solutions function as meaningful and memorable symbols for the School with traditional and non-traditional methods. The solutions needed to be rich and engaging; not only to inspire, but to connect with the spirit, energy, diversity, professionalism, and creativity of past, present, and future generations.
This project was recognized in 2009 by the Applied Arts Design Annual 2009, Art Directors Club of New York, Creative Review (United Kingdom), Graphis Design Annual 2010, How Magazine, and the Society of Environmental Graphic Design (SEGD); and in 2010 by Creative Quarterly 17 for Design Excellence in Environmental Graphic Design.
Text and photography copyright Poulin + Morris Inc.