Ramses Life is a culinary and event concept designed by Philippe Stark that promotes gastronomic experiences in Madrid. The new japanese restaurant Natsuki is part of this initiative.
Erretres, a local design consulting firm, was commissioned to create the restaurant’s concept: a mixture of traditional and modern Japan.
After a trip to Tokyo, the design team realized that there were three important factors to take into consideration for this project: value, art, and experience. These three elements combined together made up Natsuki and 21st century Japan: modern geishas, technology, kawaii, and lots of neon lights. A grid system inspired by the phases of the moon and neon lights became the main element for their branding system, that includes colorful and cute characters.
After a deep exploration of japanese culture, its graphics and tradition, Erretres came up with an incredible design project where passion and attention to detail can be easily admired.
Take a tour through the whole project and check out their amazing design adventure.
Photography copyright of Erretres