Ramses Life is a culinary and event concept designed by Philippe Stark that promotes gastronomic experiences in Madrid. The new japanese restaurant Natsuki is part of this initiative.

Erretres, a local design consulting firm, was commissioned to create the restaurant’s concept: a mixture of traditional and modern Japan.

After a trip to Tokyo, the design team realized that there were three important factors to take into consideration for this project: value, art, and experience. These three elements combined together made up Natsuki and 21st century Japan: modern geishas, technology, kawaii, and lots of neon lights. A grid system inspired by the phases of the moon and neon lights became the main element for their branding system, that includes colorful and cute characters.

After a deep exploration of japanese culture, its graphics and tradition, Erretres came up with an incredible design project where passion and attention to detail can be easily admired.

Take a tour through the whole project and check out their amazing design adventure.

Photography copyright of Erretres

Business Cards for Natsuki / Designed in Madrid by Erretres @enviromeant.com

Postcards for Natsuki / Designed in Madrid by Erretres @enviromeant.com

Graphics for Natsuki / Designed in Madrid by Erretres @enviromeant.com

Branding collateral for Natsuki by Erretres @enviromeant.com

Kawaii coaster for Natsuki by Erretres @enviromeant.com

Graphic in bottles for Natsuki / Designed in Madrid by Erretres @enviromeant.com

Ramses Life / Natsuki / Designed in Madrid by Erretres @enviromeant.com


Billboards for Natsuki / Designed in Madrid by Erretres @enviromeant.com

Billboards for Natsuki / Designed in Madrid by Erretres @enviromeant.com

Billboards for Natsuki / Designed in Madrid by Erretres @enviromeant.com

Fashion in Japan, a graphic study by Erretres @enviromeant.com

Responsive website for Natsuki by Erretres @enviromeant.com

Ramses Life / Natsuki / Designed in Madrid by Erretres @enviromeant.com

Ramses Life / Natsuki / Designed in Madrid by Erretres @enviromeant.com

Ramses Life / Natsuki / Designed in Madrid by Erretres @enviromeant.com

Ramses Life / Natsuki / Designed in Madrid by Erretres @enviromeant.com

Ramses Life / Natsuki / Designed in Madrid by Erretres @enviromeant.com

Ramses Life / Natsuki / Designed in Madrid by Erretres @enviromeant.com


Total
30
Shares

Subscribe

Subscribe now to our newsletter

Leave a Reply

Your email address will not be published. Required fields are marked *

*
*