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McDonald’s CYT

McDonald’s Create Your Taste menu brings a new style of product to the brand; it utilizes a greater range of fresh ingredients and a customizable menu, ordered by a new self-order digital kiosk.

In some restaurants Create Your Taste is accompanied by an open preparation space, more commonly associated with boutique burger bars rather than international quick-service retail chains.

With this in mind, the interior décor and environmental graphics needed to reflect a more artisan approach to the presentation of this new product and style of service. The end result is a space where you can happily sit, relax and enjoy your food, soaking up the sounds of the sizzling patties and chatter of the staff as they make and prep your order… McDonald’s new stores have delivered an unexpected change.

Text and photography copyright Juicy Design

McDonald's CYT. Designed by Juicy Design / www.enviromeant.com
McDonald's CYT. Designed by Juicy Design / www.enviromeant.com
McDonald's CYT. Designed by Juicy Design / www.enviromeant.com
McDonald's CYT. Designed by Juicy Design / www.enviromeant.com


McDonald's CYT. Designed by Juicy Design / www.enviromeant.com
McDonald's CYT. Designed by Juicy Design / www.enviromeant.com
McDonald's CYT. Designed by Juicy Design / www.enviromeant.com
McDonald's CYT. Designed by Juicy Design / www.enviromeant.com

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Mariana

Mariana

Hi there! My name is Mariana Pacheco.
I'm in love with everything visual: Design, Photography, Architecture.
I'm the founder and visual designer at Design Etiquette.
I use this blog as a chance to explore the field of Environmental Graphic Design and get in touch with the design community.
Come say hi!

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