H.A.N.D.S Shopping Mall
Marc & Chantal is a multicultural and multidisciplinary team that have 20 years of experience working in design, from branding and marketing, all the way to wayfinding and environmental graphics.
Its founders Marc Brulhart, Marc Cansier and Chantal Rechaussat first met in Hong Kong, and since then, they have been creating great design project in their offices located in Hong Kong and Beijing.
One of their previous projects in EGD was an elegant exhibition for the architect Frank Gehry. Last year they were commissioned to design a signage system for the H.A.N.D.S mall, aiming to attract a younger demographic and bring energy and color to the area.
The H.A.N.D.S mall was built in the 1980s as two separate, but connected, shopping malls in Tuen Mun serving residents of the surrounding housing estates. With the shopper’s experience in mind, they created a total design solution that integrated a strong wayfinding strategy with a distinct visual system of simple and colorful icons.
To ensure that the layout of the commercial complex was clear and visually striking, we organized the area into 5 zones. A color and a letter of the word H.A.N.D.S was allocated to each zone to facilitate visitor’s orientation and enhance brand recognition. Bold façade supergraphics maximize the impact of the new identity. The architectural connection between the two complexes was enhanced with colourful lines, in order to support the integration of the two into a single, memorable shopping experience.
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