In 2014, the Gustav Heinemann community center in Bremen, Germany reopened its doors. With a history of over 30 years, the center now functions as home for over 13 institutions on six floors.
NameName developed a signage and branding system for their new construction.
Their project channels two concepts:
As a structuring voice for the institution they used a typeface they ‘opened’ graphically, which symbolized the center’s mission: “To be an inviting place of encounter, offering citizens an enriching culture and leisure program”.
They also imagined a concept for its citizens with their ‘Traces of life’: brush strokes in various colors and shapes that penetrate the architecture and all communication materials.
The appearance of the Gustav Heinemann-Bürgerhaus is brought to life through the combination of these two concepts that are presented throughout the entire design. These elements were also very important in the design of the logo, which changes dynamically with every stroke.
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