A hospital is terrifying no matter what, however, little details can help make the experience, of being in such a place, less traumatic or even pleasant. For me, environmental graphics and interior design make a big difference in transforming these places around.
ArtHouse Design recently completed a major theming, wayfinding and donor signage program for Phase I of the new Golisano Children’s Hospital at Strong Memorial Hospital in Rochester, New York.
Part of the University of Rochester Medical Center, the $145-million, 245,000-square-foot facility features eight stories, 52 private rooms and 68 neonatal intensive care unit beds to offer more space for families and medical equipment, as well as increased privacy. It is well-documented that artful environments help the healing process and the ArtHouse Design team employed all of their incredible creativity and skills in designing this environment and making this project a success.
By creating a warm, inviting and comfortable space through playful distractions mixed with quiet areas, ArtHouse was able to make visits to this hospital less scary for children. The area surrounding Upstate New York served as inspiration for the design concept, which included different themes like lake, meadow, glen, garden, park and city. The design elements used in the space featured round, child-friendly objects, made with safe and durable materials, that function both as play and signage elements to help visitors navigate the different levels of the hospital.
The new hospital makes a huge impact on the Finger Lakes region, as well as nationally. From the carpets to the walls and the spaces in between, ArtHouse incorporated multi-layered color gradients, vibrant photos, and interesting textures so that kids would experience something new with each and every visit.
The design firm worked with Ballinger, an architecture and engineering firm based out of Philadelphia, to complete this 3-year Phase I project on time and on budget. The team is currently working with NYC HDR Architects on the theming, wayfinding and donor signage program for Phase II of the hospital.
ArtHouse Design won a 2015 GDUSA American Graphic Design Awards Award of Recognition, a 2015 HOW International Design Awards, Award of Merit as well as a 2016 UCDA Design Competition Award of Excellence for its work on this project.
Children’s hospitals are places were environmental graphics can make a big difference. Check out these other similar projects that are just as cool as the Golisano Children’s Hospital.
Royal Children’s Hospital