Aschan Deli is an urban quick stop for breakfast, lunch, snack or coffee. The aim was to create a concept that looked fresh and modern while communicating convenience.
The symbols, used in the signage, communications and interior, are big part of the identity. Bright colors were introduced to bring more life and sparkle into the interior. Symbols and the light ash wood texture appear consistently in the interior as well as in all the printed materials. Together with the colors and design language, they create a holistic feel for the brand that can be easily achieved in the future Aschan Deli locations.
Photography copyright of Paavo Lehtonen