Büro North recently undertook a wayfinding review of the Australian Centre for the Moving Image at Federation Square.
The audit of the site and its context, which focused on pedestrian behavior within Federation Square, on major approaches from public transport and Flinders Street then informed this package of signage elements.
The concept for the signage came from the idea that ACMI, greater than the sum of its parts, forms the white light created by the visible spectrum of moving images; with light alone, the moving image can take us to another world. The dramatic angles and shards of coloured light suggest movement and transformation, even in stationary signage, as visitors move around their three-dimensional forms. Central to the signage are the major monolithic sign at the pedestrian entry on FED Square and the large illuminated letterforms on Flinders Street.
Photography: Peter Bennetts
Team: Soren Luckins, David Williamson, Shane Loorham, Tom Allnutt.
Text and photos copyright of Büro North